"Founded in 2012, Uthhan( Uthhan.org) is the first initiative in India where revenue from artifact sales goes to the respective artisan families directly without any middlemen. Uthhan is displaying their handicraft items on the online shopping site called uthhanecom.gergstore.com ( For Indian Customers) and uthhanglobal.gergstore.com( For Global Customers). The project is currently feeding 50k plus artisans in the states of Kerala, Karnataka, Andhrapradesh, Telengana, Odisha, Tripura, Uttar Pradesh, Bihar, Jharkhand, West Bengal, and Meghalaya through craft sales. Uthhan Charitable Trust is providing raw materials, tools, smartphones, laptops, medical consumables, and sales to economically downtrodden artisans and clusters through its campaign called "" Karigar Apnao Sanskriti Bachao Abhiyaan( KASBA ) started in 2020. KASBA has supported more than 10K plus families from the date of inception."