Herbert co-founded the ideas agency GIGIL. Now 7 years old, GIGIL has already been recognized by Campaign Brief as the Philippines Creative Agency of the Year—a historic achievement as it is the first time an indie agency has won the country’s Creative Agency of the Year title, a category traditionally dominated by multinationals. More notably, GIGIL has won four consecutive APAC Effies, including a Gold, making it the Philippines' most effective creative agency and the most effective independent agency in Asia.