The success of an online retailer is largely determined by the marketing properties of their store's merchandise and their ability to convert potential customers into loyal consumers. Step one is to study the pain points and find out what the customer needs. Step two is to present a solution to the problem in a clear, unobtrusive and effective way. How to do it? The specialists at Betonlogos https://betonlogos.cz/cz/pricing tell us how to use well-known marketing formulas to present a product, talk about it and motivate the customer. 1. ODC (Offer, Deadline, Call to Action) The ODC formula helps to motivate potential customers to take immediate action by providing them with an attractive, time-limited offer and a clear call to action. This message structure influences the decision making process. 2. AIDA (Attention, Interest, Desire, Action) AIDA describes the stages a consumer goes through from learning about a product to making a purchase. It is a formula for effective marketing campaigns aimed at attracting attention and generating interest. AIDA appeals to the heart rather than the mind of the consumer. It is designed to appeal to their emotions.