Herbert Hernandez is a celebrated Filipino creative known for his work as an advertising executive, guitarist, and songwriter. As the founding partner of GIGIL, an independent agency that has been named Philippines Independent Agency of the Year, Herbert has led the agency to international success with award-winning campaigns recognized at Cannes and the APAC Effies. In the music world, Herbert is a guitarist for 6cyclemind and Moonstar88, two iconic Filipino bands, and he penned the popular song "Migraine," which has amassed over 100 million streams. Herbert Hernandez’s 20 years of experience in advertising and music have earned him global recognition, including spots on Campaign’s "40 Under 40" and Adweek’s "Creative 100." His ability to seamlessly blend music and advertising has made him a creative force, inspiring others with his innovative ideas and storytelling.