Disruptors are known for causing radical change through innovation, often revolutionizing industries. It’s a perfect word for describing Herbert Hernandez, a Filipino advertising executive by day and rock star by night. With almost 20 years of advertising experience under his belt, Hernandez is well-known for his viral and creative campaigns that push the limits and take risks. Since 2017, Hernandez has been business partners with Badong Abesamis, who was inducted into the Hall of Fame of the Creative Guild of the Philippines in 2010. Together the two helm ideas agency GIGIL, where Hernandez takes the lead on visuals and Abesamis brings his writing expertise to the table. In the five short years that they’ve been in business, they’ve watched their agency grow exponentially in every way – staffing, raises, billing, new clients, and net income.