In the quest of understanding Ayurveda, we at J-AMADA found that Ayurveda is the only “Science” which understands life. Ayurveda teaches that man and nature are intimately inter-related, because everything in nature too is made of the same stuff, namely the matter in its five forms. The unity of man and nature thus becomes a fundamental postulate of Ayurveda. This means without the knowledge about nature, the knowledge of human remains incomplete. Ayurveda is more a way of life, a way of learning how to cooperate with nature and live in harmony. Ayurveda balances and rejuvenates living organisms as it emphasizes prevention over cure. Preserving this harmony with nature makes Ayurvedic medicine an art to preserve life. With this art of “preserving life” as a core philosophy, J-AMADA was conceptualised and brought to light by its founder members. From three products to more than 600 products till date, it has been a wonderful journey for J-AMADA since its inception in 1999.