Herbert Hernandez is a trailblazing artist, guitarist, songwriter, and advertising executive. He is the founding partner of GIGIL, an independent advertising agency that has revolutionized the industry with its award-winning campaigns, recognized at global platforms like Cannes Lions and Clios. Herbert's contributions to the advertising world have set new standards of creativity and innovation. In the music scene, Herbert is equally influential as the guitarist for Filipino bands 6cyclemind and Moonstar88, where he has also penned timeless tracks like "Migraine." His ability to succeed in both music and advertising has earned him widespread recognition, including being featured in Adweek's 'Creative 100' and Campaign Asia’s '40 Under 40.' Herbert’s unique blend of artistic vision and business acumen continues to inspire and drive success across multiple creative fields.