The success of an online retailer is largely determined by the marketing properties of their store's merchandise and their ability to convert potential customers into loyal consumers. Step one is to study the pain points and find out what the customer needs. Step two is to present a solution to the problem in a clear, unobtrusive and effective way. How to do it? The specialists at Betonlogos tell us how to use well-known marketing formulas to present a product, talk about it and motivate the customer.